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In Iceland we have a special relationship with horses, as they are simultaneously loved pets on one hand and food on the other. Although horsehides are suitable for both leather and fur production they are rarely utilized or tanned in Iceland and are mostly considered a byproduct. As designers we saw this as an untapped source of fantastic, versatile material.
Icelandic horses are not subjected to factory farming as many other animals are. It is therefore a great material choice for people who take an interest in animal welfare.
The project was nominated for the Icelandic Presidential Innovation Award 2018.